Because they’d rather have you drool over fake pictures of molten, drippy chocolate, than have you discover that your food contains artificial sugars and preservatives and other hard-to-pronounce chemicals. A Whole Foods worker describes the low wages, lack of benefits and poor working conditions that employees endure--and argues that the answer is unionization in an article written in response to John Mackey's comments on NPR earlier this year. No spam. That number for the US is 40 percent and growing. So I, along with a few like-minded (and equally betrayed) folks, started The Whole Truth. Shashank realised that to ensure transparency, they would have to think bigger than just bring the ingredients to the front of the pack. However, the market is cluttered. For those currently following a standard American diet, a simple switch to a whole-foods based diet consisting of vegetables, fruit, meat, seafood, eggs, whole grains, lean dairy, and healthy fats, while limiting junk foods, sweets/sugar and processed/packaged foods may be all that the dietitian ordered. Shashank believes that there are two things they need to do to rebuild that trust: One is to put out content that people can look to educate themselves. Hence, while brown bread has a dietary fibre content of ~3.5g/100g, whole wheat has ~6g/100g. We make food so clean, we can proudly declare every single ingredient that goes into it, upfront. And what was all that other text? He started researching and began writing a blog called ‘FitShit’ where he would break down the basics of food and fitness. God promise. . 30.06 signs are supposed to have the required wording – and nothing else. Thus, Shashank decided to focus on food. He adds. Obese kid. Whole Foods markets itself as being a higher-end, trendy organic and sustainable grocery chain, so the wrongful marking of such products could simply be an honest mistake from any employee. After all the years of research and self-experimentation, he believes there’s only one universal food truth. Founder and CEO The Whole Truth (formerly 'and nothing else') Jul 2019 - Present 1 year 10 months. We make food so clean, we can proudly declare every single ingredient that goes into it, upfront. Buy best no added sugar and preservative-free protein bars at The Whole Truth. “So we changed the branding from ‘And Nothing Else to The Whole Truth’ not to fix ourselves, but to fix the ecosystem. WHOLE FOODS CEO John Mackey sparked outrage recently when he said in an interview with National Public Radio that the Obama administration's health care law was "like fascism." . So I, along with a few like-minded (and equally betrayed) folks, started The Whole Truth. “Instagram is perhaps the only social media platform where we're really active. Nothing new in that. At the end of the third cycle, Shashank realised that something else needed to be done. The truth … If you want the real, nutritious brown bread - you should look for 100% Whole Wheat Bread. Here to restore the world's trust in its food, and uncover #TheWholeTruth of it. 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